Is engagement dead? What should brands optimise for on Facebook?
Carve - Decode
English - June 26, 2019 06:00 - 16 minutes - 11.1 MBBusiness News Business News technology business innovation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why are brands ignoring seniors on social media?
Next Episode: The rise and challenges of influencer marketing
This week on Decode we're discussing the rise and fall of vanity metrics in social ("we must get 100k followers!"), and exploring whether social engagement is still relevant. We start the discussion by referencing a report from Facebook called "Building Your Brand on Facebook". This episode features our Analytics Lead, Matt, and our Account Director, Jonny, as well as our host, Jon.