Michele Wucker on when the Gray Rhino Hits Asia

Michele Wucker describes a gray rhino as the "love child of the black swan and the elephant in the room." In other words, "it's a metaphor for the big, obvious thing that's coming at you that you've got a choice to deal with or not." Why has this concept struck such a chord in China, Taiwan, and Korea, while Americans tend to be more in denial about their gray rhinos?