Carl Gould #70secondCEO

Carl-Gould-#70secondCEO-We Brag About the Premium Purchases We Make

We Brag About the Premium Purchases We Make Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Now think about this for a moment, because we all do it, right? Before I came into the Zoom room, I walked through your parking lot, right? I didn't see a lot of you -goes in the parking lot. Remember that car? I didn't see a lot of broken-down rust buckets in that parking lot. There's not one of you who drove to ...

Carl-Gould-#70secondCEO-You are not Allowing Your Clients to Say They Are the Best Client for You

You are not Allowing Your Clients to Say They Are the Best Clients for You  Hi everyone, Carl Gould here with your#70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Pricing might seem high, but as long as you match it in perceived value, you're going to differentiate yourself.    And here's why this is so important to have in place for the next five years and to prepare yourself for growth. Pricing is the number one language you will speak to ...

Carl-Gould-#70secondCEO-Purchasers Decide on Their Purchases Based on Top 2 Complaints

Purchasers Decide on Their Purchases Based on Top 2 Complaints   Hi, everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Number one, you wrote down your five complaints. Put a page on your website called Problems We Solve, Problems We Solve.    And go on chat GPT or Perplexity or Claude or whoever you're using and give them a prompt and write an 800-word blog on how you solve each of those five complaints, ...

Carl-Gould-#70secondCEO-What Kind of Buyer Takes Your Higher Priced Guarantee

What Kind of Buyer Takes Your Higher Priced Guarantee   Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. What kind of buyer says, I'll take your guarantee? They're not price-sensitive, right?    They care about what? Quality and getting it done? What else? Big one. They're a good client themselves. They understand the value. They don't want to do it with me. They want me to do it for them. One more.  ...

Carl-Gould-#70secondCEO-Higher Level or Lower Level

Higher Quality or Lower Quality   Hi everyone, Carl Gould here with your #70sec0ndCEO. Just a little over a one-minute investment every day for a lifetime of results. How many of you have hired a contractor who said, if I don't perform, if you perform as the client, but I don't perform as the contractor, you get to keep the whole thing and I give you all your money back?    How many of you have hired contractors that have done that? Buy a show of hands. No hands, does that mean zero?...

Carl Gould-#70secondCEO-Leverage the Complaints in Your Industry

Leverage the Complaints in Your Industry   Hi everyone, Carl Gould here with your#70sec0ndCEO, just a little over a one-minute investment every day for a lifetime of results. One of the ways to differentiate yourself now, and this will set us up for the other parts that we're going to talk about, is we need to leverage the complaints in the industry, the complaints about your industry.    So take a moment for a second and write down what are the top five complaints about your industr...

Carl-Gould-#70secondCEO-Change Your Business Messaging Part 2

Change Your Business Messaging Part 2   Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. There's been so much volatility and winter is all about volatility. Since 2005, think about what we've been witnessing and what the economic climate has been like and the political climate has been like.    So nobody knows who to trust and things are so polarized. So you coming out and making a bold claim to the p...

Carl-Gould-#70secondCEO-Change Your Business Messaging

Change Your Business Messaging Part 2   Hi, everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. We have to differentiate our businesses. I remember watching a movie with my kids eons ago.    Do you guys remember the March of the Penguins? Any of you got kids that are like teenage years, college-age because if you do, you got dragged to that movie too, just like I did. I was the guy two rows in front of you ...

Carl-Gould-#70secondCEO-Clients Buying Habbits Have Changed

Hi, everyone. Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. What seemed to be those temporary requests during the pandemic, they're not temporary.  The pandemic accelerated the purchasing habits and the paradigm shift in the purchasing habits and expectations of all of our clients. What we took as annoying or maybe pesky requests at the time were permanent requests.  We find ourselves in a cycle of business that ha...

Carl-Gould-#70secondCEO-How to be a High Value Player

 How to be a High-Value Player Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. You’re going to have a premium offering, that really high McDaddy offering, and then, once you’ve convinced them of the value of your brand, then they’re going to go and purchase off the menu. And on that menu is something for every appetite and something for every budget. You need to compete to be the best in your niche. Not the worst. And i...

Carl-Gould-#70secondCEO-Top 3 Traits You Admire

Top 3 Traits You Admire Who do you Admire? -  Hi everybody, Carl Gould here with your #70secondCEO just one minute a day investment for a lifetime of results. Today’s topic, who do you admire? Take a moment and think about that.  What industry Titan, sports celebrity, political figure, historical figure do you really admire?  Write down the name of that person or persons. And, what I’d also like you to do is write down the key attributes that you admire about them.  Can you thi...

Carl-Gould-#70secondCEO-Cash Flow Positive Buying Power Operating Expenses

Cash Flow Positive, Buying Power, Operating Expenses Hey Everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Today’s topic is - Cash Flow. All right so, give yourself a ranking here: To what degree are your cash flow positive on a monthly basis?  Do you have at least six months of operating expenses in reserve to whether a storm?  Do you have enough buying power in order to take advantage of an opportunit...

Carl-Gould-#70secondCEO-Building the Balance Sheet

Building the Balance Sheet Hi Everyone, Carl Gould here with your #70secondCEO. That’s right just a 70 second investment each day for a lifetime of results. Today’s topic is - Building the Balance Sheet.  You know it’s interesting people come to me and say, ‘Carl, grow my business.” What they’re talking about though is their profit and loss, their income statement, am I making more than I’m paying out? But you know what, you’re not building wealth there, it’s your balance sheet where you...

Carl-Gould-#70secondCEO-Being Obnoxious Good or Bad Part 2

Being Obnoxious, Good? or Bad? Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   And that, you know, remember, I'm seventh grade. I'm 11 years old, and I just got called what I now think is a swear word. So that whole night I remember it sitting with me and I was thinking, you know, what was she implying? Was she saying I was disgustingly objectionable? I was highly offensive. And I remember tha...

Carl-Gould-#70secondCEO-Being Obnoxious Good or Bad Part 1

Being Obnoxious, Good? or Bad? Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   They don't make obnoxious like they used to. I remember the first time I was called obnoxious. I was in the seventh grade. And I was joking in class with some of my friends. We were probably just being louder than we should have been, probably more inappropriate manner than we were in class. But I must have said som...

Carl-Gould-#70secondCEO-It is a Blind Spot. Functional Problems

It is a Blind Spot. Functional Problems Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Complacency and cruise control can happen here. It is a blind spot. It is a functional problem, but you need to get back to it right away. If you're having cash flow problems, if you're having net profit problems at this point, that's very dysfunctional. This is almost like a second honeymoon for the business. Strong ...

Carl-Gould-#70secondCEO-Grow from the inside out

Carl-Gould-#70secondCEO-Stage 2 - Business Runs the Owner

The Business Runs the Owner Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  The challenge that you have here is that most of the time the business runs the owner in stage two, this is an area of concern. Part of your focus needs to be implementing your MVP planning, working with your strategic partner, your advisor, building those credentials and maximizing this stage by making sure you're among the hig...

Carl-Gould-#70secondCEO-Find Money in Your Blindspot

 Find Money in Your Blindspot Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Results people sometimes struggle with their system’s people. Relationship people sometimes struggle with the detail’s people. Now again, I’m pretty sure this doesn’t happen in any of your businesses, but again you have heard a rumor this can saddle some other companies. Ok, and so, we want to be aware that we’re not saying we’re not in the cam...

Carl Gould-#70secondCEO-3-Things You Love Hate About Your Work

Hi Everybody, Carl Gould here with your #70secondCEO, just a one minute investment per day for a lifetime of results.  Today's talk is all about finding yourself in your work and lose yourself in your work. Find yourself in your work meaning, what are you passionate about? What are the things that are going to stretch you and are going to make you into the next chapter of the best version of yourself?   OK, in order to find yourself when you work, you have to lose yourself IN your work, ...

Carl-Gould-#70secondCEO-Triaic Relationships

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. The old relationship was what we would call dyadic, two entities A and B client one says product you offer a product or service and they buy it A to B that day is over it’s now a triadic relationship. There’s a customer, there’s the provider, there’s your product or service and you all align in a partnership to handle what’s in the middle here. Your client's dr...

Carl-Gould-#70secondCEO-Whats Your Clients Greatest Wish

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We wanna go out to our clientele find out what is their greatest desire, if I could grant you--if you could wave your magic wand,then I can grant you three wishes and you can have it anyway you want what would you--what would you put on your bucket list? What’s on your treasure map? Or life lister life map? Or your mind map? What are those items on there? Conve...

Carl-Gould-#70secondCEO-Be Careful What you Wish For

Be Careful What you Wish For! Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the success cycle, you have chosen to make a great leap, a great leap of faith, a great leap of risk. You are now the business owner. And I heard someone say recently, well, it was my dream to be a business owner and I asked them, are you living the dream? Or is it a nightmare? And they said, Well, I really thought I was goi...

Carl Gould-#70secondCEO-Alignment and Maximization - Part 2

Maximization and Alignment - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. With working with a strategic partner, a coach, a mentor, a consultant, an advisor. Having the awareness of your strengths, who's right for the business and putting those people in place, you can raise the productivity of your employees and therefore the company by up to 800%. On average, this type of work has shown to re...

Carl-Gould-#70secondCEO-Maximization and Alignment - Part 1

Maximization and Alignment - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We've identified the challenges, the problems that you face when you're not aligned, and where you might be on that success cycle and how you want to bring yourself forward in that success cycle. So what happens if you do, what happens when you take this methodology and put it into place and you align the people and maxim...

Carl-Gould-#70secondCEO-Does your Business Align with Your Values

Does your Business Align with Your Values? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The values are the why disc, and the how part, when we talked about behaviors is the observable behavior. The values are the emotional reasons why you will take action, and will those actions add to your energy or rob you of energy. So the values are, who you are as a person, and why you place an importance or a pr...

Carl-Gould-#70secondCEO-Attributes of a Business

Attributes of a Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   The third part of the business discovery process are the attributes defined as the what that we do. Behaviors are the how, as we mentioned, those D, i, S and C that disc part of discovery values are the why of discovery disc over why. And the attributes are the what, what are the qualities that make up your personality? What do ...

Carl-Gould-#70secondCEO-Opportunities & Challenges

Opportunities & Challenges  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There are problems and challenges and opportunities that will come up for your business and depending on the stage you were in, you will know if that is a functional problem or a dysfunctional problem. A functional problem is any problem that is alignment with your planning and eventually will help you get to where you wanna go. ...

Carl-Gould-#70secondCEO-The Reason I Changed Careers-Part 3

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. I hired a business coach, a business mentor for my business shortly after that. And that's when we had the hasthag #hangupthehammer. I said we gotta hang up the hammer. This is exhausting, it's killing me. And so that was the process we went through. I mean, I owned that business for 8 more years. But what I did was I started to run the parts of the business I liked and I ...

Carl-Gould-#70secondCEO-The Reason I Changed Careers-Part 2

The Reason I Changed Careers-Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. So there I was, he's laughing. He comes back under, he’s like, “Yeah they got you!” Yeah I'm here to tell you I know how hard it is to get line paint out of your hair. So it was on that day and I just, I remember thinking I drive out of that and I'm like, “What am I doing?” I'm driving a dump truck... I say there’s gotta be a better wa...

Carl-Gould-#70secondCEO-The Reason I Changed Careers-Part 1

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results.   I got my construction company. I'm driving one of my dump trucks, like 60 miles with a load of junk on it ‘coz I've gotta get to an appointment to deliver a proposal to try to get the next job, right? Drive shaft on the, a U-joint on the drive shaft of my truck breaks. I kinda know what it is, I've dealt with it before and I'm like, “Holy crap! I'm gonna miss the appoi...

Carl-Gould-#70secondCEO-Goal Setting - Part 2

Goal Setting -Part 2 717 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Ah 9 ½ , great! What are we gonna do to make it a 10? Here’s what we got to do bam..bam..bam..bam those are goals and then when you double that you would say “we’re better podcasters”, you know what I mean, you know so that’s how you would do it. So look it you gotta–so what most people don’t understand or they–they don’t go to the ...

Carl-Gould-#70secondCEO-Goal Setting -Part 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  90-day goals that have–that are actual destinations and then separate that from what we call categories of improvement or just the roles you play in your life. So, for example, it will be hard to imagine that you could do this but imagine you set the goal to be a better podcaster like hard to imagine, like this guy is crazy, right? There’s no such thing like...

Carl-Gould-#70secondCEO-Project or Task?

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   When they set goals number one is the–there’s a difference between a goal and a project,right? You know or task in a project, I think once–what some people do is they’ll be two vague or they’ll make the goal too far out in the future and it is hard to connect with. So I wanna lose a hundred pounds, you’re not gonna lose a hundred pounds and you know you m...

Carl Gould-#70secondCEO-What Kind of Buyer Buys Your Guarantee

What Kind of Buyer Buys Your guarantee    Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What kind of buyer buys the guarantee? What about that buyer buys the guarantee?    They really need it. They're under some sort of distress. What else? They got the money. How would you like to have a bunch of customers that have the money? We have a client that's a body shop and they're Tesla certified.  Rig...

Carl Gould-#70secondCEO-Not Enought to Just Be Different

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  We need not to just be different, but we need to stand above. This was one of my favorite movies. I remember when I went and saw this movie. It was called March of the Penguins. And I remember when all the penguins came together, they were like 10 ,000 penguins. And all they were doing was making all this noise and you couldn't tell one penguin from the ot...

Carl-Gould-70secondCEO-If you do not have a compelling How and Why

If you do not have a compelling How and Why  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.   If you don't do what I just said, you will become what they call a musher dog.  How many of you know what the Iditarod is? Trans -Alaskin dog race, dog sled race? How many of you have heard of a dog? How many of you have heard of Alaska? Right on. So this is for everybody. So there's 12 to 16 dogs in a pack. ...

Carl-Gould-#70secondCEO-Why You Need to Win on the How

Why You Need to Win on the How   Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Winning on the how. And they tell you all about how they do what they do.   You need to do the same. We need to map out and productize how you fulfill a customer order. Step one, step two, step three, step four, all the way through and there will be a slide on that. We want to productize that because your employees, they...

Carl-Gould-#70secondCEO-You Customers do not Care What You Do

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.    What you do is a commodity and nobody cares what you do. I know you spend a lot of time getting good at it, nobody cares. Sorry. Okay? Think about it. When you hire an electrician, do you assume that they know how to do electrical work? Right, you assume that. Of course, you would. Right? If you hire them to change a light bulb or to wire the house, on...

Carl Gould-#70secondCEO-Least Qualified Employee in the Business

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The least qualified employee in any business is the person who just received a promotion.    The skills that they had in the past role don't qualify them for the next role. The dude that did the oil changes is now in charge of the shop. What about oil changes qualifies him to manage the people in the shop?    Let me help you. Nothing. Right? Now, so the...

Carl-Gould-#70secondCEO-No Employee is Bigger Than the Business

Hi everyone. Carl Gould here with your #70secondCEO. Just a little over a one -minute investment every day for a lifetime of results. No employee is bigger than the business, right? And think about this for a moment.   You know, when you hear people talk about hiring and getting good talent, they say, well, millennials are so entitled and Gen Zers, they don't even come to work, right? They've never made a mistake. They've never showed up, right? But think about it. How many employees d...

Carl-Gould-#70secondCEO-Getting Through the Gate Keeper

Hi everyone, Carl Gould here with your #70secondCEO. So hard to get through the gatekeeper. Who's not there? The employees? Who is there? You are. I said you want to find the owner? Just call off-peak hours.  Because the phone probably rings to them anyway. Because no one else will own it and they don't want to miss a sale. I said the owners are easy to find. It's the employees that are harder to find. So we need to get past that.  Never was there a better example than when Elon Musk bou...

Carl Gould-#70secondCEO-The Moment You Give The Price Part 3

The Moment You Give The Price Part 2   Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Well how can you be a consultant to the prospect if your job now is to be quiet and not say anything, right?    Okay, and what they mean by that when they say the person who speaks after the price is given loses means the winner, if you will, you know, gets the upper hand in the negotiation. So for example, if you ...

Carl-Gould-#70secondCEO-The Moment You Give The Price Part 2

The Moment You Give The Price Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Your usefulness is over. Cause you gave them the price. Right? Now they can decide, am I going to go with the price? Am I not going to go with the price? Is the price worth it? Is it not? Right? And you guys, I'm sure you've heard it. Finish the sentence for me. Once the price has been handed to the prospect, the next ...

Carl-Gould-#70secondCEO- he Moment You Give The Price Part 1

1181. The Moment You Give The Price Part 1 Hi, everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. The very last thing that you give out is the price. And the reason why is, is that as a salesperson, you can play the role of consultant to a certain degree, right?    You can assess their needs, and then you can match, and once they give you their needs, you can say, all right, here are our products and servic...

1180-Carl-Gould-70secondCEO-What keeps you Up at Night

What keeps you Up at Night? Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results.   So, a main question we’ll ask an owner is, ‘what keeps you up at night?’ Oh my God, and the list is like this long! You know when we ask your team, ‘what keeps you up at night?’ You know what the number one answer is? ‘I sleep fine.’ Seriously, they’re like, ‘What keeps me up at night?’ Nothing, I don’t know, what are you talking about? ‘Wel...

Carl-Gould-#70SecondCEO-How Do We Add Value

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   Do we offer you know for a slight premium that faster service, to add some perceived value to it, you know. You’re already getting--I remember this, I remember one last jobs I had is I packed boxes for U.P.S and I used too--I used to unload the trucks in the beginning and then I used to load all the trucks. I’ve never been to the mars town square but I kn...

CarlGould-70secondCEO-Journal Everything

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results.   I wanna give you an exercise that has 100% foolproof guaranteed results. Are you ready? Take a pen out, here we go. What I like you to do for the next 2 weeks is I would like you to take out a journal and write down everything you do everyday for 2 weeks. What I mean by that is you don't just go to the post office. No, no, no. You have to drive to the post office, you ha...

Carl Gould - #70secondCEO - Operations - Finely Tuned or Train Wreck?

A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Operations - Finely Tuned or Train Wreck? Hi Everyone, Carl Gould here with your #70secondCEO just over a one minute investment each day for a lifetime of results. Here we go, let’s talk about your operations. To what degree are your operations running like a finely tuned machine? Give yourself a score, one being, ‘it’s a train wreck!’ And 10 being, a ‘finely tuned machine.’ I want...

Carl-Gould-70SecondCEO-Fixing Complaints

Fixing Complaints Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   Start time,finish time,no contractor driven change orders, senior project manager and our guarantee was, you would have the same shrub and plant material one year later. I guarantee the plants I said “you will have the same number of plant materials”,so the plant called for 500 shrubs, I would just plant 10% more, I had a lost rate of ...