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#16 - Tracey Wallace on B2C, DTC, B2B, SEO and other acronyms
CareerHQ by Superpath
English - October 26, 2020 21:05 - 37 minutes - 51.7 MB - ★★★★★ - 8 ratingsCareers Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #15 - Ryan Bonnici on leading a 70+ person marketing team
Next Episode: #17 - Liz Huang on trying new things
Tracey Wallace has a diverse and fascinating career history. Today, she's the Director of Marketing at MarketerHire but she's previously run content marketing at BigCommerce, Eterneva and Umbel. She also started a DTC brand called Doris Sleep where she sells pillows made from recycled plastic.
In this episode, we talk about Tracey's experience in media, e-commerce and B2B. Tracey shares some great insights from her eventful career and offers some great tips for folks who are earlier in their content journey. You can follow Tracey on Twitter at @TraceWall.