What Did This Brand Do Before? - Pininfarina & Coachbuilders

After Dream Ride in Connecticut I began to receive pictures about this
new brand I should look out for called Pininfarina. What was weird
about that is they've been making cars since 1930! Most notably
designing for Ferrari. That's not the only cars they've been involved
with. Cadillac, Rolls-Royce, Bentley, Maserati, Fiat, Alfa Romeo, the
list of cars these guys have designed is a mile long!

So why haven't you heard of them? Because they're coachbuilders. They
design the look and feel of vehicles, while the automaker makes the
suspension and power for the vehicle. So today we're going to explain
why Pininfarina went from a coachbuilder nobody knows about to an
automaker that everyone wants to pay attention too.

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