Kate Lumsden - #1949-2 | Car Selling Secrets #83

Walser automotive group's Marketing Director Kate Lumsden joins us in the studio. Kate has apparently been car crazy her whole life, drawing cars during school as a little girl. With a degree in graphic design, she happened to answer a blind employment ad and wound up working for the Morries automotive group. She starts to pick on her husband's lifted and loud 20 year old Ram before slips up and reveals she a Wrangler driver who lives out in the country. Not a typical background for automotive marketing but it seems to be going well.

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