Show me the data!

Welcome to the show!

Today I've got an important episode for you.  Show me the data is something I expect my consumers to demand of me.  I believe it is incredibly irresponsible to just copy what others are doing. 

There is a big difference between copying and being influenced.  Being influenced by to create, I'm great with in fact I had some of the greatest voice masters of our time influence my work and my God given gift.  But, we have lost trust as buyers because people are sharing information that they have no proof on, no proof it works, can't quantify where it comes from and more.

In today's episode, I'm breaking down why data is so important and how it influenced my recent research on trust and buying.

#voice #sales #leadership #data #captivatetheroom #communication #connection #trust