025 - Bridgette Shoemaker on Redesigning the Traditional Office

Bridgette Shoemaker, the founder of Ayzo Ridge Design, joins the podcast for a deep dive into corporate visual design, which is business-speak for making business spaces awesome. Learn Bridgette's techniques for transforming traditional office spaces into environments your team will WANT to work in.
Episode Highlights:

Bridgette shares her career background. (3:32)

Bridgette discusses when and why she started her design firm. (5:19)

How did Bridgette adjust her business plan in the midst of a pandemic? (13:54)

What does environmental branding mean? (14:42)

Bridgette gives a little background about her core group of clients. (22:11)

How does Bridgette help her clients with visual branding? (26:37)

Bridgette discusses details of her design intent package. (29:18)

Bridgette gives tips on productivity in creative businesses. (34:44)

Key Quotes:

“My goal is to be the connection between brand design and well-executed design solutions... So, it's no longer just, ‘What do you want?’ Because, people don't know how to answer that question.” - Bridgette Shoemaker

“I feel like when you can reach out, shake somebody's hand, look them in the eye, and they agree to something with you...That to me, is the most validation that you could ever get. Or, when somebody reaches out, shakes your hand and says thank you with that visual eye connection in there...It just feels different in your heart.” - Bridgette Shoemaker

“With 20 years in the industry, I know how things are built...I know where to source the materials. Myself and my team are just constantly engaging in outside sources, like The Society of Experimental Design, in finding new and different ways to bring those things to life.” - Bridgette Shoemaker

Resources Mentioned:

Bridgette Shoemaker LinkedIn

Ayzo Ridge Design

Reach out to Ryan Hanley

Reach out to Michael Field

Bridgette Shoemaker, the founder of Ayzo Ridge Design, joins the podcast for a deep dive into corporate visual design, which is business-speak for making business spaces awesome. Learn Bridgette's techniques for transforming traditional office spaces into environments your team will WANT to work in.

Episode Highlights:

Bridgette shares her career background. (3:32)

Bridgette discusses when and why she started her design firm. (5:19)

How did Bridgette adjust her business plan in the midst of a pandemic? (13:54)

What does environmental branding mean? (14:42)

Bridgette gives a little background about her core group of clients. (22:11)

How does Bridgette help her clients with visual branding? (26:37)

Bridgette discusses details of her design intent package. (29:18)

Bridgette gives tips on productivity in creative businesses. (34:44)

Key Quotes:

“My goal is to be the connection between brand design and well-executed design solutions... So, it's no longer just, ‘What do you want?’ Because, people don't know how to answer that question.” - Bridgette Shoemaker
“I feel like when you can reach out, shake somebody's hand, look them in the eye, and they agree to something with you...That to me, is the most validation that you could ever get. Or, when somebody reaches out, shakes your hand and says thank you with that visual eye connection in there...It just feels different in your heart.” - Bridgette Shoemaker
“With 20 years in the industry, I know how things are built...I know where to source the materials. Myself and my team are just constantly engaging in outside sources, like The Society of Experimental Design, in finding new and different ways to bring those things to life.” - Bridgette Shoemaker

Resources Mentioned:

Bridgette Shoemaker LinkedIn
Ayzo Ridge Design
Reach out to Ryan Hanley

Reach out to Michael Field