When Shaun started her first company, LVNGbook, she decided to try the bootstrap method to fund her company. Shaun knew that she wanted to grow her company slowly, so she chose from the beginning not to go the venture capital route. Instead, it was important to her to grow the company to align with her values and fit with her vision of the company culture she wanted to create. That led her to look for angel investors or individuals interested in the company and its mission.