A PBR Seltzer Spiked With THC Hits Shelves, Aiming At The 'Canna-Curious'

This week's discussion is focused on the consumer. Experts in cannabis emulsion technology and cannabis consumer insights discuss the dramatic increase in cannabis consumers and the impending shift from alcohol to cannabis consumption. The episode also explores the difference in young and older cannabis consumers, the positive effects of COVID-19, the opportunities that exist in a fragmented U.S. cannabis environment, and the onset of the golden age of cannabis.