Ep 366 - How To Use Equity Crowdfunding To Launch Your Cannabis Business
CannaInsider - Interviews with the Business Leaders of The Legal Cannabis, Marijuana, CBD Industry
English - September 27, 2021 09:00 - 35 minutes - 49.8 MB - ★★★★★ - 631 ratingsInvesting Business News Business News dispensary mmj cannabis cannabisseeds dispensaries edibles investing legalization marijuana marijuanaseeds Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
While not the most traditional path, equity crowdfunding can be a great way for cannabis brands to raise capital - but only if know what you’re doing. Here to walk us through how she’s successfully crowdfunding her CBD wellness brand is co-founder and CEO of Element Apothec Davina Kaonohi.
Learn more at https://elementapothec.com
Key Takeaways:
[1:05] Davina's background in e-commerce and how she came to start Element Apothec
[5:49] How Davina took inspiration from her aunt's homemade tinctures to formulate Element's CBD products
[7:48] Why Davina turned to equity crowdfunding and how she's successfully targeting investors
[11:36] Equity crowdfunding vs traditional crowdfunding
[13:38] How to create a killer marketing campaign through storytelling
[17:54] Element's efforts to bring transparency to CBD and do away with sketchy "proprietary blends"
[24:04] Davina's goals to grow Element's product selection and expand the company over the next few years
[26:02] Where Davina sees the CBD skincare space heading over the next 3-5 years