Ep 331 - Insider Reveals How To Design a Cannabis Dispensary Customers Flock To
CannaInsider - Interviews with the Business Leaders of The Legal Cannabis, Marijuana, CBD Industry
English - January 18, 2021 10:00 - 44 minutes - 36.1 MB - ★★★★★ - 631 ratingsInvesting Business News Business News dispensary mmj cannabis cannabisseeds dispensaries edibles investing legalization marijuana marijuanaseeds Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Retail design and brand identity are pivotal to creating a successful cannabis dispensary.
Here to give us some pointers is one of the industry’s top experts: Megan Stone of High Road Design Studio.
Learn more at https://www.highroadstudio.com
Key Takeaways:
[00:46] An inside look at High Road Studio, an award-winning interior design, branding, and consulting studio for cannabis dispensaries
[1:20] Megan’s background in cannabis and how she came to start High Road
[4:08] How cannabis retail design has changed over the last five years
[8:02] The two big things you have to get right when creating a retail design
[8:51] The biggest mistakes Megan sees companies make in cannabis retail design
[12:26] The importance of leaving room for experimentation in retail design and how to do that in a safe way
[16:22] Challenges Megan encounters when moving from the design phase to the build-out phase and how she overcomes them
[20:58] What kind of budget you need to achieve a thriving retail environment and how to spend money for the biggest ROI
[31:40] Examples of brands that successfully resonate with their customers and what we can learn from them
[34:05] Where Megan sees cannabis retail heading over the next 3-5 years