Small Business Marketing
288 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 4 ratingsGiving you the basics of online marketing for your small business.
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Episodes
How To Run Facebook Holiday Ad Campaigns
December 02, 2020 00:42 - 8 minutes - 11.7 MBAlmost everyone is on Facebook, whether we like to admit that or not! If you have a business & you have a Facebook presence, it's important to think carefully about how you run your ad campaigns leading up to the holiday season. In this podcast we talk about some of the tricks & tips that a small business owner can utilize to ensure success while advertising on Facebook. In the second half of the podcast, we reveal an easy way to keep your customers engaged. Here are some of the links th...
Lead Magnets - The Easy Way to Build Your Email List
November 17, 2020 15:30 - 8 minutes - 11.3 MBToday's topic is Lead Magnets & just like the name suggests, we're attracting leads. We've all seen Lead Magnets, but did you realize what they were & how they worked? Today, we teach you how to build your own Lead Magnets & ultimately, how to grow your customer & prospect email list. This lesson is easy & quite valuable right away. To find out more about me, check out www.distinctmedia.ca
Choosing Your Ad Type / Knowing What To Post & When
November 02, 2020 14:53 - 6 minutes - 9.55 MBSocial media ads are in abundance these days. While we ignore most of them, we do stop to look at some. So what's the difference between those that we look at & those that we don't? Today we talk about content type.. Videos, Photos, Gifs & Motion Graphics. If you're going to do your own marketing, you want be make ads that bring you results. Starting with this in mind, may help you tailor ads that your prospects respond to. In the end, we talk about using Canva to create content, chec...
How to Build A Sales Funnel & Get More Business
October 16, 2020 13:04 - 5 minutes - 6.92 MBToday we're explaining what a sales funnel is, why they are important & how to make them work for you! If you already make your own ads on social media streams, you're half way there. The next step is drawing your customers & prospects into your website so that they can make an actual purchase! We start by explaining how a sales funnel works, what a landing page is & why the two work when put together properly. This is not hard to do & the most successful online marketers do it every day...
Is Radio Still a Viable Way to Market your Small Business?
September 21, 2020 21:08 - 7 minutes - 10 MBEveryone likes to say things like "radio is dead", but is it? Statistics will show you that in fact, radio is still very alive. The key to using radio to promote your small business is doing it right. In this podcast we discuss a few key ways to stick out from your competitors & gain a competitive advantage by using radio for advertising. If radio is going to live on, radio will need to evolve just like many other businesses. Do I think that radio is still a viable way to advertise? Yu...
Basic Tips for Building Your Brand
September 17, 2020 14:09 - 5 minutes - 7.49 MBWhy do customers shop at your business? Brand loyalty is no small subject, however getting started with brand awareness & building that loyalty doesn't have to be difficult. In this podcast we talk about where to begin, how to be authentic & how to engage. Growing your brand takes time & with a little effort can make you a winner in the long game.
You're Buying a Business, Now what?
September 14, 2020 19:56 - 6 minutes - 8.92 MBBusinesses come & go, so do business owners. I was approached to market a Pizza Place online by a client who just purchased the business. I quickly realized that there was a lot of digital properties already & my client didn't realize that nor have access. In this podcast, we talk about the steps you need to take to ensure that when you buy a business, the digital properties also come with it. Before you buy or acquire a business, listen to this podcast!
Creating Your Own PR - A Unique Way to Advertise!
September 03, 2020 14:37 - 7 minutes - 10.4 MBMost people know how to make a social media post or ad. The problem is that there are already lots of ads online, many of them from your competition. Another way of branding yourself is by creating your own PR, in other words, putting yourself in the news. Creating PR isn't complicated & it can put your brand in places that your competition hasn't thought about. Did I mention it's free as well?
Instagram Part 02 - Digging a Little Deeper!
August 28, 2020 14:06 - 9 minutes - 13.1 MBOnce your Instagram account is set up, the next step is making effective posts that bring your response. We discuss photo editing using Insta's amazing tool set, how to tag people for more response, using hashtags to make your posts more searchable, using location tags & finally Instagram Reels. We cover a lot of territory in this tutorial so take notes! We discuss some pro-tips at the end, however my favourite is using Instagram on an iPad or tablet instead of a phone. Larger surface ar...
Instagram for Business - The Basics
August 25, 2020 13:38 - 7 minutes - 10.4 MBIn this podcast, we dip our toes into Instagram marketing! If you're new to Instagram or you've never experienced doing business and/or advertising on the platform, this is a perfect introduction on how to get started. As mentioned in the podcast, check out more information here: https://business.instagram.com/blog/getting-started-on-instagram/
Copywriting Part 01 - How to write a great ad
August 21, 2020 14:18 - 6 minutes - 9.13 MBEver wonder why some ads or posts get response? Words mean everything. We talk about how to start writing posts, making headlines that work, what not to write & how your words along with the right image or video can be the difference between success & failure. Two resources referenced are: Copy Hackers & Scientific Advertising Check out this headline analyzer too!
Beginning Your Campaign - Small tips to get your started in a big way!
August 19, 2020 14:27 - 11 minutes - 15.6 MBYou're a small business & it's time to start your online campaign. We talk about getting organized, things to consider first & how to make a roadmap to success. Marketing your own business doesn't have to be difficult, let's get started! For more info: www.distinctmedia.ca/diymarketing
Self Auditing - Know Yourself Before You Tell The World Who You Are
August 17, 2020 14:00 - 13 minutes - 18 MBYou're ready to begin your online campaign, but have you taken the time to get yourself organized first? People are attracted to what they know, if you can promote who you are with absolute clarity, you will be more effective. We take a deeper look at digital self reflection in this one & talk about why it's a crucial first step.
Getting Started - How to Begin Your Online Campaign
August 14, 2020 14:08 - 9 minutes - 13.5 MBYou have a small business & perhaps you already have some online content. We cover the 3 main things you should do if you're going to get serious about starting your online campaign. It's not very difficult but you need to get organized first.
An Introduction To Your Host
August 12, 2020 14:55 - 7 minutes - 10.5 MBIn this episode we set the table for this podcast. Starting with an introduction to your host, we also explain what this podcast will cover & how it can help you promote your small business online, inside your busy schedule. For more info: www.distinctmedia.ca
#101 An Introduction To Your Host
August 12, 2020 14:55 - 7 minutes - 10.5 MBIn this episode we set the table for this podcast. Starting with an introduction to your host, we also explain what this podcast will cover & how it can help you promote your small business online, inside your busy schedule. For more info: www.distinctmedia.ca
Business of Cannabis w Jay Rosenthal
January 10, 2020 15:27 - 32 minutes - 44.9 MBIf you listen to this podcast, you probably already know what The Business of Cannabis is all about as well. Jay Rosenthal, Co-Founder of "B of C" joined me to talk about his start up & what it's been like to crack into the cannabis media scene. Jay gets amazing access to many high level cannabis people, so you may think that it's always been easy but not according to Jay. This like any other is a business and requires a lot of hard work & hustle. This is a chance to get to know Jay a li...
Cannabis Inspired Costumes, Why a Miss Universe Contestant Risked it All
January 06, 2020 15:22 - 20 minutes - 28.5 MBIn life, most of us will never step onto a stage as large as a Miss Universe pageant. Alyssa Boston is Miss Universe Canada & took to the stage wearing a cannabis inspired dress, not because she consumes cannabis but because she believes in legalization. Alyssa took a big chance at the event & knew that by wearing a dress like she, there was also a chance it could be the difference between winning & losing. Alyssa joined me to talk about the experience & to explain why she decided to fig...
Veterinary Cannabis - Medicating Our Pets
January 02, 2020 15:43 - 28 minutes - 26 MBToday's podcast is brought to you by Cannabis Science Podcast! In humans, cannabis has long been known to be effective at relieving a variety of different conditions. But what happens in the case of our animal companions, does it work for them as well? The team takes a look at a few studies that try to answer this question. Including whether veterinarians in the US and Canada recommend giving cannabis or cannabis products as medication to our furry friends. Can canines use cannabis! Tune in...
A Closer Look at Jodie Emery
December 31, 2019 19:02 - 1 hour - 95.9 MBThis podcast was provided by Cannabis Update! Often polarizing, never shy, Jodie Emery joined me for today's conversation to talk about her past, present & future. I hope that you discover a side to Jodie that you haven't seen before, she seemed to let her guard down for this talk & I was grateful to produce the interview. Enjoy!
PTSD: getting to the Hart of the matter by Reefer MEDness
December 27, 2019 15:00 - 46 minutes - 42.6 MBKirk and Trevor discuss PTSD with Dr. Mike Hart founder of ReadyToGo Clinic. Dr. Hart talks about how PTSD, migraines, IBS and some other conditions are due at least in part to an endocannabinoid deficiency. That means cannabis is an obvious treatment for PTSD. Also hear how cannabis can also be used in sports medicine and about Kirk's Runners' High on the Columbia Ice Fields. Music by: Bif Naked - Santa Claus is Comin to Town - www.youtube.com/watch?v=h8zb5VVydpA - www.bifnaked.com/home....
Flower Hour Podcast - Skkrrtt! W/Unity Marguerite S1E8
December 24, 2019 15:35 - 40 minutes - 36.9 MBSkkrrtt! W/Unity Marguerite S1E8 Tim and Nic return to talk Hype men, and hip hop trends. Then Unity Marguerite of The Village Bloomery in Vancouver joins Nic to talk Cannabis retail.
Legal vs Legacy, Why Both Matter with Travis Lane
December 23, 2019 15:12 - 56 minutes - 77.2 MBToday's podcast is by Cannabis Update who speaks w seasoned grower Travis Lane. Travis comes from legacy market but has blazed a path into the complicated world of legal cannabis & consults others on how to take that step as well. Travis was in Vegas for MJBizCon & graciously took an hour out of his day to do this interview. He's a wealth of cann-knowledge & a damn nice guy too! Not to be missed :)
Sessions Podcast - Let Us Take You On a Tour Down Under
December 20, 2019 21:51 - 29 minutes - 40 MBThe narrative around cannabis is shifting, and while it’s spreading like wildfire through North America, the rest of the world is playing catch up at varying degrees. This episode our favourite - and only - Sessions facilitator, Tiyana Matliovski, is taking the reigns, and for the last episode of season two, she wants to take you on a tour down under. She is joined by husband Surjeet Shetty, and together they discuss their recent return home to Australia after living and working in Vancouv...
PE Podcast - How to Differentiate a Dispensary
December 19, 2019 13:46 - 39 minutes - 36.1 MBThere is a lot of competition in the matured cannabis markets, while most new markets will eventually reach saturation and increased competition. How can a dispensary stand out in such a crowded market? Our guest is Randa Shahin Larkin, Co-Founder of Home Grown Apothecary. We discuss strategies for differentiating dispensaries and brands. Link to Email List sign up “Join our Community” and get insights we don’t share anywhere else.
Showdown at The Big house with Blue and Paul Pedersen - Flower Hour Podcast!
December 18, 2019 17:59 - 1 hour - 75.6 MBShowdown at The Big house with Blue and Paul Pedersen S1E6 On a very special Flower Hour Podcast, Nic is joined by Paul Pedersen CEO of Nextleaf Solutions and Craig Wiggins of The Cannalysts' to talk about extraction, legalization 2.0, and flex on who's Big Ten powerhouse will come out on top(it was U of M).
Weed Rather Be Working - Reefer MEDness
December 16, 2019 15:50 - 43 minutes - 39.4 MBKirk and Trevor discuss cannabis-related workplace issues with the world’s largest advocacy group for small businesses. After one year of legalization, the Canadian Federation of Independent Businesses (CFIB) surveyed their 110,000 members discovering 10,000 Canadian small business owners have confronted cannabis-related issues. As the discussion digs deep into the survey numbers we learn much of the hype promoted before legalization did not materialize yet, small business owners are still d...
To CBD or Not to CBD, An Int w Dr Manpreet Bajwa of Balance CBD
December 13, 2019 15:56 - 29 minutes - 41.1 MBToday's podcast is by Cannabis Update :) Balance CBD's Co-Founder & Head of R&D Dr. Manpreet Bajwa joined me on today's podcast to talk about CBD & why his company may be able to lead the pack in a sea of competitors. CBD research & knowledge is no doubt still in it's infancy & Dr. Bajwa talks not only about his company but many of the ways in which CDB is now being administered & for what ailments. This interview features talk about the CBD business, CDB research & some insights into the...
Edibles vs Smoking - How They Change THC
December 11, 2019 16:10 - 19 minutes - 17.8 MBToday's Podcast is brought to you by Periodic Effects :) Most cannabis consumers know that edibles & smoking produce very different results. But if new users don’t understand the different impacts of THC metabolism when eaten vs inhaled, it can lead to a negative experience! We’ll dive deeper into the science of how THC is converted into 11-OH-THC across consumption methods to help you communicate the difference in experience to customers. Link to [Periodic Budtender Sessions] FB Group On...
Session Podcast - Maybe They’re Just Getting High?
December 09, 2019 15:49 - 34 minutes - 31.1 MBY2K feels like it was just yesterday, but as you know, soon we’ll be entering the third decade of this millennium. Barring a cataclysmic event, it’s reasonable to assume that the popularity of cannabis will continue to grow. Thus far it has done a stellar job of creeping it’s way back into the mainstream,, once again embedding itself as a staple ingredient for a happy and healthy lifestyle. Yet with all the hubbub around recreational cannabis, it was it’s medical potential that paved the wa...
Cannabis-Infused Topicals – La Crème de la Crème?
December 05, 2019 19:48 - 31 minutes - 28.9 MBToday's podcast is brought to you by Cannabis Science Podcast :) As more countries begin to open their markets to cannabis, a group of products stand to become the next multi-billion-dollar segment of this industry. Topical cannabis is big business in the modern era, but its uses go at least as far back as 2000 BCE and likely much earlier. Salves, creams, ointments, and bars are just a few of the cannabis-infused products being created by prestige skincare and cosmetic brands. Besides the m...
Cannabis 301: Beyond Cannabinoids & Terpenes
December 05, 2019 05:33 - 1 hour - 89.9 MBToday's podcast is brought to you by Wayne @PeriodicEffects :) Cannabis is one of the most complex plants on Earth, which is why it’s known to help with so many different use cases. As we discover more about the science of cannabis it becomes difficult to predict which products will work for different use cases. Our guest is Educator Emma Chasen and we discuss how the many compounds in cannabis could be useful for different effects and ailments. Link to Email List sign up “Join our Communi...
The Dopist - Fuck Drinking, “I’ll Become a Stoner Instead!”(Alcohol with Ashley Kingsley)
December 03, 2019 15:00 - 18 minutes - 17.3 MBToday's broadcast is brought to you by The Dopist :) It was an unconventional recovery but it worked. Ashley Kingsley shares her journey going from addict to entrepreneur for our Health & Cannabis series. Hear why putting down the bottle and picking up a joint saved her life - on The Dopist with Nicolle Hodges. The Dopist is a weekly podcast that puts cannabis at the center of deep dialogue with experts, to help you navigate this new industry—and beyond. Host Nicolle Hodges brings on guest...
The Art of Reviewing Cannabis w Vape The Bud
November 29, 2019 16:00 - 26 minutes - 36.6 MBToday's Podcast is brought to you by Cannabis Update! Shane, AKA Vape the Bud is a Canadian-based Cannabis reviewer. People like Shane are taking on this work, systematically reviewing everything that comes across their desks so that regular cannabis users like you and I can gain insights on what might be good & what may not be! Shane tells his story, talks about how he does his reviews & eludes to what his future may hold. Amazing guy, I really enjoyed this conversation, I hope you do to...
Reefer MEDness - Autism
November 28, 2019 15:00 - 31 minutes - 28.9 MBToday's podcast is brought to you by the boys at Reefer MEDness :) Kirk and Trevor talk to Janna Champagne. Janna was a critical care cardiac nurse thriving in a high pressure, high stakes, life and death work place. Suddenly her life was derailed by an illness. Janna discovered how cannabis could help her life and has become a Cannabis-Specialty Nurse to help others. Along the way, Janna found another benefit of cannabis to her family. Come listen to how cannabis helped Janna's daughter th...
FHP - Late L'alloween with Francois Jacques
November 27, 2019 15:30 - 1 hour - 55.2 MBToday's podcast is brought to you by Nic & Tim @ Flower Hour Podcast :) Late L'alloween with Francois Jacques S1E5 Francois Jacques of Mack Flash Entertainment joins the boys to talk about Halloween movies, Tim Hortons, Dave Chappelle, Halloween 3: Season Of The Witch, Cabin In The Woods and much much more.
Cannabis Genetics: Differences Between Sativa Indica and Hemp
November 26, 2019 17:40 - 31 minutes - 29.1 MBToday's podcast is brought to you by Cannabis Science Podcast! There is an ever-growing list of names for all these seemingly specific strains and plant varieties. But if I asked you to tell me what the chemical profile, type, and origin for OG Kush bought in my neighborhood dispensary was, would you be able to tell me? Cannabis enthusiasts often suggests that there are different plant sub-species, the most common being Sativa, Indica, and Hemp. But is this true or are they simply varieties...
Using Rick Simpson Oil to Treat Cancer, An Interview w Sheriann Baker
November 22, 2019 15:31 - 36 minutes - 49.5 MBToday's podcast is produced by Cannabis Update :) Sheriann Baker is a fighter. Diagnosed with terminal brain cancer a few years back, Sheriann decided not to give up, but to go to war. Sheriann walks us through her life, before cancer, when she found out & now. Sheriann is also a staunch believer in to healing power of cannabis oil, more specifically Rick Simpson oil, otherwise known as Phoenix Tears. Can cannabis oil cure cancer? That's a question we can't answer in this conversation,...
Scientists Should Do Drugs, Says a Scientist w Dr. Michele Ross
November 21, 2019 15:36 - 34 minutes - 31.2 MBToday's podcast is brought to you by The Dopist! "Modern medicine creates consumers," says Dr. Michele Ross — a neuroscientist who has helped thousands of patients with chronic pain, anxiety, and depression live their best life through cannabis, mushrooms, and mindset work. Kicking off our Health & Cannabis series, hear why she thinks all scientists should experiment with the drugs they study - on The Dopist with Nicolle Hodges. The Dopist is a weekly podcast that puts cannabis at the cent...
Powering Compliance at Scale w. Michael Chock
November 20, 2019 15:41 - 19 minutes - 17.6 MBThanks to Cannabiz Social's "The Haze" podcast for submitting today's interview :) In this episode of The Haze, Peter sits down with Michael Chock from Fyllo. Michael and his fellow co-founders are marketing vetrans with their fingers on the pulse of the evolving cannabis marketing landscape. Together, they built Fyllo, a cannabis marketing platform that powers compliance at scale. The central idea of Fyllo and its technology, which they coined “Cannabrain” used AI to structure, analyze an...
The Processor Journey of Bootstrapping to Raising Money
November 19, 2019 15:59 - 57 minutes - 53 MBToday's podcast is brought to you by Periodic Effects The hardest part of running a successful cannabis company is the constantly shifting landscape. What worked last year might not work this year. Our guests are Carrie Solomon & Jody Ake, Co-Founders of Leif Goods and Greater Goods. We discuss their journey and insights on bootstrapping THC products in Oregon, going through a cannabis accelerator program, raising money and now launching a line of Hemp CBD products and Retail store front.
Analyzing Global Cannabis Prices
November 18, 2019 15:58 - 35 minutes - 32.5 MBShout out to the team at Cannabis Science Podcast for today's episode! Today our resident prosumer, Kimit Sekhon, lends us some of his direct hands-on expertise together with Dr. Ricardo Rivera in order to help make sense of the economics of retail cannabis prices as well as trends within the industry. We cover the top ten cities with the most and least expensive cannabis prices around the world and the reasons that affect this. We also discuss what affects cannabis prices locally throughou...
Who Is Jacqui Childs? An Inside Look!
November 15, 2019 14:00 - 24 minutes - 33.9 MBCannabis Update Podcast drops today's interview with Jacqui Childs. Live from Hempfest Calgary, Michael & Jacqui talk about life, media & of course cannabis! This one's easy going & lots of fun. Enjoy!
Reefer MEDness - Outside the tent; inside the lab
November 14, 2019 13:00 - 39 minutes - 35.9 MBJoin Kirk and Trevor as they reach from the shelf to bring three stories to you. the first two stories come from Nanaimo when Kirk was visiting a pop-up safe injection site; a tent actually set up in the mayor ‘s Parking lot. We meet Danielle Jackson known as Miz D or Dopprah (twitter.com/mycannatherapy) as she speaks to her form of cannabis infotainment. Our second story, outside the same tent, is with Anna Marie from cannawrite (www.instagram.com/cannawrite/?hl=en) who speaks to cannabis h...
Sessions by The H(e)rblife - Take the Reigns Ladies
November 13, 2019 14:00 - 31 minutes - 36.6 MBThis episode you’ll be hearing from sister duo Zia and Tamu Stolbie, who perfectly encapsulate the ‘hustle’ mentality we all hear about in the cannabis space. The Stolbie sisters, as their known in the local industry, have several businesses in operation, all centred around the cannabis plant, which in their words ‘was the missing link’ in their professional careers until now. They have a thriving creative agency, GG Media Lab, which works with cannabis LP’s, brands and influencers. Their ...
Cannabis Science Podcast - Extracting Cannabis with Ethanol – Good Idea or Drunk on Fumes
November 12, 2019 14:46 - 41 minutes - 37.6 MBAlcohol (aka ethanol) is one of the most popular recreational drugs on the planet. Ethanol is also widely used as an industrial solvent in a huge amount of processes, including cannabis extraction. In the second part of our cannabis extraction suite, the team looks at the science of cannabis extraction with ethanol. We cover the benefits, disadvantages, and principals that make this a useful method for both large industrial and small artisanal operations. Tune in, to learn more about one of ...
Flower Hour Pod Se02 Ep03
November 08, 2019 14:16 - 41 minutes - 57.7 MBToday's podcast is brought to you by the boys at Flower Hour Podcast! Murder We Wrote Tim and Nic return with an episode where they talk about Murder She Wrote, HBO's The Deuce, Jaws 2, Feed Us a Fetus and Anderson Paak. Do not fear that just because we didn't talk Cannabis that weren't in its loving silly embrace. Enjoy Cannafriends!
Converting Digital Traffic to Foot Traffic
November 07, 2019 15:38 - 1 hour - 55.4 MBToday's podcast is brought to you by Periodic Effects :) With Cannabis marketing being so restrictive, how do brands get creative and gain exposure? Our guest is Kirk Evans, Co-Founder of Sherpa, a digital marketing agency. We discuss insights for leveraging SEO and Websites to create foot traffic in dispensaries, along with other digital strategies for brands and product companies.
The Creator of The Cannabis Show & Royal Ascension talks Canna-Media!
November 06, 2019 14:00 - 12 minutes - 17.2 MBToday's podcast is brought to you by Michael @cannupdatepod Amy Lafleche might be a bit of a mystery woman, however her work is anything but. Amy's the founder & creator of the trail blazing web series "The Cannabis Show" & now co-founder of the canna-media company Royal Ascension. While Amy is normally behind the cameras & microphones, it's because of her work that you get to see her team that has become so well known in the cannabis space. Amy talks about what they're up to & where the...
The Cannabinoid Soup - Cannabis Science Podcast
November 05, 2019 13:00 - 42 minutes - 57.7 MBToday's episode is brought to you by the Cannabis Science Podcast :) Cannabis is an incredibly dynamic plant with hundreds of chemical compounds within it. Despite the well-known THC and CBD molecules everyone talks about, few people really know or understand what composes the rest of the cannabinoid soup. In this episode, Dr. Ricardo Rivera explains what cannabinoids we should know about, how much of them there are, and how they are presented throughout the different types of cannabis. Tun...