Steve Gutterman: It's Better to Be Deep Than Broad

This week, Steve Gutterman, CEO of Falcon Brands, joins the Cannabis Equipment News podcast to discuss life at the helm of California's largest cannabis company.

Steve Gutterman spent most of his career in financial services, but the cannabis industry enticed him because it was the first industry that reminded him of the early days of online financial services. Although he says cannabis is no different from any other industry, you have to run a good business to be successful.

To remain California's largest cannabis company, Gutterman says Falcon Brands blends an "authentic OG street cred" with world-class professionalism. The company consists of professionals from Pepsi, Coke, Ford, E-Trade and Black & Decker, as well as industry pioneers. He says it combines precision and professionalism with a passion, and it's proven to be a good pairing.

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