Cannabis Business Made Easy E006: Knowing What To Do Is Not Enough

Welcome to episode three of the Cannabis Business Made Easy Podcast. I’m your host Brandie Bee ~ Founder of the cannabis leadership accelerator Sativa Science Club and creator of the #ElevatedAdvocate movement on IG. 

I’m here to help you increase your credibility, grow your influence, and make your impact in the cannabis industry.

In today’s episode, we’re talking about business coaches. Do you need one? I’ll give you a hint: they’re probably not what you think. PLUS, I’m going to tell you a kind of embarrassing personal story about how I wasted thousands of dollars on help I didn’t need.

So today we’re talking about coaches and...I mean….Coaches kind of get a bad rap. Like a business suit boogie man, so many people hear the term “business coach” and automatically think, “No way No Sir tell em to kick rocks running.” And I think it's immediately assumed that a coach is just some MBA who’s going to loom over your shoulder like a big raincloud and tell you what to do in your company. If you wanted to have a boss, you wouldn’t have become an entrepreneur.

But as someone who’s done it all (went to business school, DIY’d my own company, taught business courses at a local community college, and hired coaches on my own), I caution you to rethink this. I would venture to say that if you’re a new entrepreneur, you might want to make a great coach a financial priority.

Think of it this way, at the recording of this podcast, It’s November so we’re moving into the new year and I’m wondering, How many of you made a new year’s resolution to hit the gym? Now, you knew this was coming….How many of you reached that goal? This is a great example of knowing WHAT to do but not staying motivated to DO it.

And we all do this! We all KNOW that healthy foods and exercising is the key to a healthy, happy body, yet many entrepreneurs struggle to stick with it. This all applies to your business. We all KNOW we need a business plan and market our businesses consistently, but then life piles up around us, and our plans never materialize, or we take a break from marketing because we’re too busy putting out another fire. And this is where a business coach comes in.