How to Create and Roll Out a Cannabis Drink with Alisa Patterson #94

Alisa Patterson is the cofounder of Balance Wellness. I met Alisa at MJBizcon and we immediately started talking about the future of Cannabis drinks. I shared my thoughts that finding a good cannabis drink is harder than finding a sober person at a Willie Nelson concert. She disagreed and off we went. In this episode we talk about the challenge of starting a drinks business, social equity, fund raising, experimentation and marketing.

Cannabis Advocate Podcast

The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success.

This is a production of Habanero Media.  https://habaneromedia.net

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