#337: Ayr Wellness CMO Jeff Finnerty on data and consumer behavior trends
Cannabinoid Connect
English - October 25, 2022 11:55 - 50 minutes - 68.8 MB - ★★★★★ - 22 ratingsEntrepreneurship Business Health & Fitness Medicine cbg cbn cannabinoid cannabinoids cannabis cannabisplant cbd hemp hempplant terpenes Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Jeff Finnerty is the Chief Marketing Officer at Ayr Wellness. As Chief Marketing Officer at Ayr, Jeff is responsible for overseeing the development and execution of all marketing and advertising strategies.
Prior to Ayr, he served as the Head of Marketing & Sales for Grow Healthy, a Florida based cannabis operator. Before Cannabis, Jeff was instrumental in repositioning the Firehouse Subs brand, and developing a first time national, multi-channel marketing and advertising strategy as a Franchise Group President and leader of the Marketing Board of Directors.
He spent the first 16 years of his career at The Coca-Cola Company and played key roles in the launching of brands like Coke Zero, Gold Peak Tea, Georgia Coffee and the innovative fountain dispensing platform Coca-Cola Freestyle.
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Links and Mentions
Twitter: https://twitter.com/AyrWellness
LinkedIn: https://www.linkedin.com/company/ayr-wellness-inc/
Instagram: https://www.instagram.com/ayrwellness/
Facebook: https://www.facebook.com/profile.php?id=100063847440053
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About Cannabinoid Connect
Cannabis podcast about news, policies, tech trends, social justice, investing, cultivation, and the plant’s environmental, economic and medicinal benefits.
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