Broadcasting Leadership: A Conversation with Jody Brooker-Thompson

CanadianSME Small Business Podcast

English - April 02, 2024 10:34 - 24 minutes - 22.6 MB
Entrepreneurship Business Marketing #entrepreneurship #smallbiz #smallbusiness Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Visionary Leadership in Indigenous Economic Development with Angela D'Amato van den Hout

Next Episode: Building Legacies in SMEs: Insights from Dr. Francesco Barbera

In this episode of the CanadianSME Small Business Podcast, we delve into the remarkable career of Jody Brooker-Thompson, a luminary in the broadcast industry with over 25 years of experience. From her humble beginnings to managing three radio stations and five websites, Jody's story is one of unwavering dedication and visionary leadership. Her roles in various professional associations and her commitment to community development through service on boards and charitable fundraisers have marked her as a stalwart advocate for excellence and innovation in broadcasting and marketing.

Key Highlights:

Jody shares her initial attraction to the broadcast industry and how it molded her leadership and marketing strategies, offering advice to newcomers in the field.The significant impact of organizations like the OAB on professional growth and station strategies is discussed, highlighting the importance of community in career development.Insights into creating effective marketing plans for small businesses, with radio advertising playing a crucial role.Jody emphasizes how community service has shaped her business approach, sharing memorable intersections of professional expertise and community involvement.Predictions on the direction of radio and digital marketing, with advice on emerging technologies small businesses should consider.

We thank Jody Brooker-Thompson for her invaluable insights and dedication to fostering growth within the broadcast industry and beyond. A special acknowledgment to our partners, Exclusive Banking partner RBC, Exclusive shipping partner UPS, exclusive accounting software partner Xero, and exclusive E-mail partner Constant Contact, for their support of the CanadianSME Small Business Podcast.

To our esteemed listeners, your commitment to learning and adaptation is the key to thriving in today's business landscape. Subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca for more inspirational stories and practical advice to guide your entrepreneurial journey.