The Rise of 6ixBuzz and the Death of Debby Parkway

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Did an Instagram account kill a vulnerable teenager? 6ixBuzz has unparalleled clout in Toronto with young audiences and it used that influence to make "Debby Gang" or "Debby Parkway" (real name Alexis Matos) a certain brand of local celebrity — the kind that is repeatedly filmed when spotted on the street, and is then is the subject of mockery and scorn.

When Alexis Matos died of an apparent fentanyl overdose, hundreds immediately blamed 6ixBuzz and called for its cancellation. But is what 6ixBuzz does any different than how traditional media exposes and exploits people?

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