The Victory Lab: Sasha Issenberg

In this episode, we talk with Sasha Issenberg, best selling author of "The Victory Lab: The Secret Science of Winning Campaigns." We are living in an era of hyper-political polarization and an incredibly shrinking undecided group of voters. Every campaign needs to understand that modern campaigns are a game of margins. Sasha Issenberg's book examines the history of winning campaigns and why the field of Political Science as well as the "consultant class" have historically been reluctant to use human experiments on what works in campaigns-that is until now.

In this podcast, we discuss the tools and science that are being used to win a modern-day campaign and the growing arms race between the parties on who will have the winning technological edge. A battle that is no less as important than the space race between the super-powers. Who controls the Presidency, Congress, and the State Capitals, will be decided by who invests in technology and experimentation. Sasha's book is one of the most important political books of our time and highlights the real drama that is going on behind the curtain of today's politics.