Why You Should Build your Content Backwards | Episode 55

When we’re talking about short format video, one of the most important aspects is developing a strong CTA. So I recommend building your content backwards. When you plan your content, start with the action you want your audience to take, then build your content around that.

For high-quality and high-performing reels, your content should include these three components: Hook, Value, and CTA. 

To plan your content, start with your CTA (download my E-Book on confidence), then plan out the content (listing the 3 crucial keys of confidence), then write the short, clever “hook” to begin the video to get their attention (Confidence in 1, 2, 3).

If you’re looking for more info on how to build your content backwards, send me a DM on Instagram and I’d love to chat with you!

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💥Get Started with your Video Checklist💥

A quick and easy guide to elevating your video content! Print out this checklist before your next video to make sure your Framing, Lighting & Confidence are on point: www.checklist.camerabrave.com

💛Get Connected

Thank you for listening to the show, let's get connected! You can find me over at Camera Brave on Facebook and Instagram and now Tik Tok! For Podcast inquiries email me at [email protected]. Until next time.