The Business of Sports Panel Discussion

C-Speak: The Language of Executives

English - December 06, 2022 11:00 - 39 minutes - 27.2 MB - ★★★★★ - 12 ratings
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Previous Episode: Marcus Wilson, Co-Founder, NOBULL

Next Episode: Andrea Silbert, President, EoS Foundation

The future of the Boston Red Sox is about inclusion, according to Zineb Curran, the organization’s senior vice president and chief communications officer. Curran notes the Red Sox have already made historic progress from a coaching standpoint, naming its first Black coach, a woman, on a pro team as well as its second female coaching staffer. “Now we have two women in uniform,” says Curran, which for baseball is absolutely incredible.”

In this episode of PNC C-Speak: “The Business of Sports,” Curran discusses the business of sports in Boston and beyond in a conversation with Demeka Fields, general counsel for global sports marketing and data privacy at New Balance; Jessica Gelman, CEO of Kraft Analytics Group; and Wyc Grousbeck, governor of the Boston Celtics. Their conversation was moderated by Keith Motley, Ph.D., professor in the College of Management at UMass Boston.

In this episode, Curran, Fields, Gelman and Grousbeck touch on changes in the fan experience, brand partnerships, today’s most compelling sports stories and how they’re addressing equity issues in their organizations.

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Download a transcript of the podcast.