Daren Bascome, Founder, Proverb Agency

When it comes to the work Daren Bascome is doing with Proverb, the creative marketing agency he founded in 1997, much of the focus is on creating vibrant and purposeful communities. In the wake of the pandemic, the idea of bringing people together into a physical space with a clear purpose has been a rebranding theme in particularly high demand. 

In our latest miniseries, PNC C-Speak is highlighting the BBJ 2021 Power 50 Movement Makers, a list of community leaders whose work and actions are helping to shape a more equitable Boston.

In this episode, Bascome shares more about the All Inclusive Boston campaign Proverb is doing with the Greater Boston Convention and Visitors Bureau, the latest D&I initiatives from the Museum of Fine Arts and what he sees as the biggest changes ahead for the region.