David Hoang says prototyping is about failure

Director of Design at Webflow David Hoang says that prototyping is an incredibly effective way to learn and to get immediate feedback, understand what your team can say no to, and de-risk design decisions. 

By Design is a show about the process of designing exceptional digital experiences. In each episode, our host, Josh Brewer, dives deep into a specific stage of the design lifecycle with an industry leader. Our hope is that hearing their insight can help us shape a better future for design.

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