Why UX matters - live from Atlanta with Everett McKay

After day two of Everett McKay's UX Design Essentials course in Atlanta, Jon sat down live with Everett to find out how a developer like himself transformed into a UX instructor - and why UX matters. In this sixteen minute chat, the guys also talk about why intuitive design is a useless cliche (but not a useless concept), why all software has a personality, and why design concepts like forgiveness can change UX for the better. Everett also shares his view on why UX is gaining momentum in the enterprise. Yes, you can get Busting the Omnichannel on iTunes.