Coke vs Pepsi - No Sacred Cows | 5

Business Wars

English - August 30, 2018 07:05 - 26 minutes - 24 MB - ★★★★★ - 12.2K ratings
Management Business History david brown Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Coke vs Pepsi - The Imitator's Revenge | 4

Next Episode: Coke vs Pepsi - The Soda Revolt | 6

With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is the key to winning the cola wars. He’ll stop at nothing to bring Coca-Cola fans New Coke—whether they like it or not.

Support this show by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.