Coke vs Pepsi - Cola über Alles | 3
Business Wars
English - August 23, 2018 07:05 - 24 minutes - 22.1 MB - ★★★★★ - 12.2K ratingsManagement Business History david brown Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Coke vs Pepsi - Candy Monster | 2
Next Episode: Coke vs Pepsi - The Imitator's Revenge | 4
With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, Coke must sell itself as the all-American cola. For GIs and liberated citizens the world over, Coca-Cola will become a symbol of hope. But the company’s all-hands patriotic marketing strategy leaves Pepsi out in the cold. With Coca-Cola claiming Europe, America’s number two cola turns south of the border to survive.
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