Anheuser-Busch vs Miller - The Beer Barons | 1
Business Wars
English - May 29, 2019 07:05 - 27 minutes - 24.8 MB - ★★★★★ - 12.2K ratingsManagement Business History david brown Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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It’s 1893 and Chicago is about to host The World’s Columbian Exposition. It’s going to be the biggest show the world’s ever seen, and that means it’s time for Adolphus Busch to shine.
He’s the owner of Budweiser brewery Anheuser-Busch and the most flamboyant beer baron of the Gilded Age. Busch is determined to use the show to overshadow and outspend his nemesis, Captain Pabst, the owner of America’s number-one brewery.
But there’s a distraction he’s got to deal with first. A small-time brewer from Milwaukee called Miller has just launched a rival beer. Its name? Budweiser.
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