An Authentic Retail Experience with Big Data
Business & Technology Insights from Capgemini
English - December 07, 2015 10:24 - 23 minutes - 21.1 MB - ★★★★★ - 6 ratingsTechnology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Coming To Grips With IT In 2016
How is innovation shaping the in-store retail experience, and data decisions taken by the CxOs of these organizations? What impact does Big Data Analytics have on retailers? How can brands use insights from customer data to provide an authentic retail experience? Should the emphasis be on omni-channel or digital channel strategy?
Frank Wammes (twitter.com/fwammes), CTO- Continental Europe and Max Tau (twitter.com/max_tau), Consumer Products and Retail discuss these and many other pertinent questions in this episode.