Unlock your sales potential and master the art of negotiation with our latest Cracking the Cash Flow Code episode featuring guest expert Brian Will, author of Know the Psychology of Sales and Negotiations and the Dropout Multimillionaire.

In this episode, we cover common mistakes business owners make, how to overcome a client's first objection and the importance of building trust with clients to ensure a successful sale. Brian also shares insights on understanding the client's fear of the unknown and emphasizes the significance of letting them know they can make the final decision in the process. Join us as we explore the nuances of sales and negotiation and how different personalities can thrive in this field. Discover practical tips and effective negotiation techniques that you can apply to your own business and achieve the success you deserve. Don't miss out on this valuable episode!