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Episode 399: How much does it cost to acquire new customers?
Cracking the Cash Flow Code
English - April 14, 2023 10:00 - 25 minutes - 58.4 MB - ★★★★★ - 52 ratingsManagement Business Entrepreneurship planning assetmanagement business cashflow retirement sustainability trusts Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Let's have a talk with the principal of Ward Consulting who is Len Ward about customer acquisition costs. We will talk about the main components of a customer acquisition cost and the problem behind it. How it becomes an important business metric which is the total cost of sales and marketing efforts, as well as property or equipment, needed to convince a customer to buy a product or service.