Travis Lubinsky CoFounder and CEO of Flex Watches

Flex Watches founders, Trevor Jones and Travis Lubinsky, were born and raised in Southern California surrounded by the latest trends in music and fashion culture. In 2011, they created a unique, interchangeable watch that fit their vibes and matched their styles. The name Flex was inspired with a vision of living in the now and being flexible throughout life. Oh, and did we mention our watches are sillicone and actually flexible? Now ya know!

Raising Awareness

Trevor and Travis began connecting with charities in hopes of using the watches to raise funds for the charities causes. Following their first local fundraiser in 2011, they ventured south to Mexico and donated more than 15,000 meals for children in need. Later that year, they partnered with MTV’s “The Real World” where they would ultimately reach millions of people creating an impact much bigger than themselves. Things were picking up.