The name - 8 - The number between 7 & 9. The atomic number of Oxygen. A lucky or holy number in Asia. More importantly, it's the number of packages of made-to-measure clothing you’ll receive in a year. 2 packages per quarter.

o·ma·ka·se - Walk into a nice sushi restaurant, push aside the menu and say “Omakase.” You just told the chef “I trust you, do what you do best.” He’ll serve you his signature dishes, only the freshest cuts and maybe even a special surprise, all in thoughtful sequence. It’s the perfect service experience. 8/o has brought this same service to men’s fashion.