One of the mottos that I've lived by since starting my first business is always serve before selling.

Putting people before profits.

The GOLDEN RULE: Treating your customers (and everyone) the way you want to be treated.

Having massive empathy for them. Respecting their time. Understanding their problems.

Essentially, everything that most businesses don't do because they always put revenue and profits first.

In today's episode I share with you a real-life example of how this can hurt you...even when you don't realize it.