Stop focusing on what the competition is charging.

Stop spending any time on what the competition is doing.

If you do that, you'll inevitably start competing on price...which is a big giant race to the bottom of the barrel.

Plenty of business owners say "but you don't understand! My business, my area is different."

That's all mindset!

Those who charge low prices don't value their work. And when you don't value your work, it's hard to consistently deliver on it.

In today's episode I share a few real-life examples of what you need to focus on instead!