If you don't know WHY you're doing something then what's the point in doing it?

You can take this with you no matter what you're doing in business (and in life).

Whether it's strategic planning, hiring, sales or leadership, the WHY is so important.

Once you know your WHY then it's a lot easier to put an actual plan in place to get to where you want to go.

In today's episode I share with you two examples of how we are using this in our landscaping business.