How Data Will Make You Do Totally The Wrong Thing | Jason Cohen | Business Of Software 2012
Business of Software Podcast
English - October 03, 2016 16:07 - 50 minutes - 122 MB - ★★★★★ - 3 ratingsBusiness entrepreneurship productivity the 4-hour workweek tim ferriss tim ferris lifestyle design timothy ferriss timothy ferriss show longform interviews startups Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Motivation Matters | Kathy Sierra | BoS EU 2014
Jason has been worried that too many people take A/B Testing too seriously, or at least take it seriously without understanding what it can do for your business. He is worried that not enough people know when to use AB Testing and when you should do something else.
In this talk, he makes the case for optimising for the big wins in any start up, before you start to dig too deep into data:
“When you’re a small company you need to seek very large outcomes from any optimization because any subtle things like a 10% increase or whatever you literally can’t measure them”.
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