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Marketing Your Product to a New Audience with Lindsey Scheftic
Business Of Social
English - March 23, 2020 19:21 - 44 minutes - 81.2 MBManagement Business Sports social business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Corona Virus: Now What?
On this episode of Business of Social, we are joined by Lindsey Scheftic, VP of Marketing, at Skyrocket. Lindsey is veteran of the marketing industry and has a lot of knowledge, experience and ideas to offer during this episode. We focus on what methods and tactics marketers can implement into their strategy in order to reach a new audience or continue to grow their current consumer base.
"When it comes to trying to get in front a new audience you have try a lot of different methods and A LOT of testing. Our strategy is a little bit more of a manual process than most companies would typically go with, but we used a very fine toothed comb to try and find our core consumer and get in front of our audience"