How Overtime Reaches Over 50 Million Followers on Social

Business Of Social

English - August 05, 2022 00:04 - 47 minutes - 86.9 MB
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On this edition of Business of Social, David Brickley is joined by Tom Weingarten, Overtime's Head of Social, as they discuss the constantly evolving sports highlights scene, TikTok, and podcasts. The conversation delves into effectively promoting brand partners, producing content tailored for Gen Z, and the reasoning behind Overtime's establishment of their own sports leagues.