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How Gen Z Is Studying Marketing in 2022 with Dr. Jen Osbon and Scott Cuppari

Business Of Social

English - March 14, 2022 23:38 - 38 minutes - 71.8 MB
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Previous Episode: How to Maximize Influencers with Zack Honarvar
Next Episode: How MIT Thinks About Social Media with Jenny Li Fowler

Ever wondered how the top universities in the country are teaching marketing in 2022? It's likely a lot different from when you were in school.

On this episode of Business of Social, David is joined by Dr. Jen Osbon and Scott Cuppari of the University of Georgia's Terry College of Business. Together they lead the marketing program and discuss how they prepare today's Gen Z students for the ever-changing world of social media and marketing. They explain the 70-20-10 rule and the importance of constant experimentation. Jen and Scott also touch on the balance of paid and organic social as well as how to grow authentic communities while selling products.

Jen and Scott have incredible backgrounds and have worked as consultants and for major brands like Coke and UPS.

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