How ESPN+ Markets Their Biggest Events with Matt Kenny
Business Of Social
English - December 21, 2021 16:20 - 59 minutes - 110 MBManagement Business Sports social business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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On this episode of Business of Social, David is joined by Matt Kenny, Head of Combat Sports and Pro Basketball - Programming and Acquisitions for ESPN & ESPN+. David and Matt discuss ESPN+'s massive jump in subscribers and how they're creating their promotional content strategy for major events like PPV UFC fights. Matt breaks down how ESPN+ builds partnerships with brands and advertisers and delivers as much high-quality content as possible.