Brand Marketing for Coke with Crystal Ivey
Business Of Social
English - June 14, 2021 22:58 - 49 minutes - 91.7 MBManagement Business Sports social business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: A Look Inside the PGA Tour's Content Strategy with Preston McClellan
On this episode of Business of Social, David is joined by Crystal Ivey, Brand Manager at Diet Coke. They discuss all things product marketing and dive into the ideas and strategy behind launching a product on social.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”- Seth Godin