Business Of Social artwork

A Look Inside ESPN's Social Strategy with Kaitee Daley

Business Of Social

English - March 16, 2021 15:00 - 59 minutes - 110 MB
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Previous Episode: A Look Inside Patagonia's Marketing Strategy with Scott Carrington
Next Episode: Marketing for Streaming Giants Like Netflix, Marvel and Disney with Henry Ong

On this episode we are joined once again by the amazing Kaitee Daley, VP of Social Media at ESPN!

Kaitee returns to the podcast to discuss the current state of social media and how it has evolved since she was last on the show in April of 2019. Kaitee gives a ton of insight on looking into your data, changing habits to match the algorithm and the importance of having a well rounded social team. 

"The difference of posting a highlight by itself vs. making it a carousel and posting 2 highlights with unique angles could be the difference between 2000 views or 1.2 million views. You have to play nice with the algorithm and understand the data at all times."

Topics Include:

Tik Tok 101 Constantly evaluating your strategy Attaching a specific voice to your brand Data Science and Algorithm Astrophysicists When is the right time to dive into a new platform like Tik Tok or Clubhouse?

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