Previous Episode: Panel: Building a Social Team for the Modern Age
David is joined by Ian Foulke, Director of Marketing at Electric, to dive into the world of brand and product marketing.
How do you establish authenticity with your fans?
Setting Trends vs. Chasing Trends
What about your brand sets you apart?
Staying true to your brand when entering a new vertical
Ian also drops a ton of advice and knowledge about social strategy, brand marketing and work life balance.