OTT platforms pick up star vehicles for direct release, ‘Cuttputli’ premieres on Hotstar
Business of Entertainment
English - September 07, 2022 07:53 - 3 minutes - 3.15 MBBusiness News News TV & Film movies release date movie reviews entertainment business tv shows regional film industry box office films to watch ott shows bollywood hungama livemint podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: ‘Chup’ releases in cinemas, Amazon streams ‘Hush Hush’
Video streaming platforms in India that are now preferring to acquire films only post their theatrical release in order to gauge box office are making exceptions for some star vehicles whose direct-to-digital premiere could grab eyeballs. In the latest episode of its show, 'Business of Entertainment', Mint's Lata Jha goes through the financial performance of what’s buzzing in the world of entertainment.