‘Ek Villain Returns’ opens well, Bollywood woos southern audiences

Previous Episode: ‘Shamshera’ adds to Bollywood’s list of failures

Next Episode: Failure of many movies has increased Bollywood Pressure.

Bollywood is working overtime to woo southern audiences, taking a cue from the popularity of southern cinema in Hindi-speaking markets. In the latest episode of its show, 'Business of Entertainment', Mint's Lata Jha goes through the financial performance of what’s buzzing in the world of entertainment.