On this episode of the Business of Betting Podcast, Jason is joined by Greg Kajewski from BettorEdge.


Hear them discuss:


01:00 - March Madness check-in

02:30 - Jason's collegiate wrestling career

05:38 - Introduction to BettorEdge

09:18 - Mechanics of transactions on BettorEdge, and how they are structured to ensure compliance

14:08 - BettorEdge's peer-to-peer betting model

16:32 - The different ways that BettorEdge monetizes its platform

20:21 - Attracting liquidity to the exchange

23:45 - Greg's opinion of Smarkets' strategy in the US market

25:34 - Marketing a betting product in a loud and crowded landscape

26:52 - BettorEdge funding and company backgrounder

28:49 - What Greg wants to be when he grows up




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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.



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