E206 - James McLoughlin from Stirling Mac
Business of Betting with Jason Trost
English - March 15, 2024 14:00 - 32 minutes - 29.9 MB - ★★★★★ - 48 ratingsSports Business investing betting business gambling sports sports betting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.
Hear them discuss:
01:53 - Are US sportsbook product companies or marketing companies?
05:44 - The importance of price as part of the betting product experience
09:30 - Lean marketing tactics for operators without billion dollar marketing budgets
12:00 - How to successfully market betting apps using app store optimization
15:17 - Acquiring users and customers organically
20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting
23:05 - The popularity of political betting markets
24:51 - Examining the current prediction markets for the 2024 US presidential election
29:00 - Critiquing Smarkets' marketing strategy
30:31 - What James wants to be when he grows up
⚡️ Follow BoB on Twitter/X
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.