E176 - Scott Kaufman-Ross, SVP Gaming & New Business at the NBA
Business of Betting with Jason Trost
English - July 08, 2022 15:09 - 43 minutes - 41.3 MB - ★★★★★ - 48 ratingsSports Business investing betting business gambling sports sports betting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of the Business of Betting podcast, Scott Kaufman-Ross joins the show. Scott is SVP Gaming & New business at the NBA and talks about how he got his job, how the NBA is very pro betting and monetizes betting, what it sees in the future and how teams can decide who to work with.
02:14 How Scott got into the NBA: Starting in Finance, being a fantasy player
07:54 The evolution of the industry: The league’s position on sports betting, what the approach should be
14:38 The NBA’s economic system: Revenue, teams
20:26 The League and revenue share with sportsbooks
25:22 Sponsorship inventory, activation, level of deals (team vs league), licensing framework, legal and offshore operators
31:05 Betting activity and attention: data attribution, large markets
34:25 Consumption of media: Digital vs linear, customisation, NBA telecast
39:00 Injury reports and Transparency
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