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031: Words for Winning Work with Juliette Mitchell
Business of Architecture UK Podcast
English - November 05, 2018 21:25 - 34 minutes - 24 MB - ★★★★★ - 4 ratingsDesign Arts Business Marketing architecture business businessstrategy marketing sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 030 Marketing Formulas for Architects with Paul Iddon
Next Episode: 032: Money, Cash Flow and Profit
This week I speak with Juliette Michell of Architypal a writing consultancy for architects. In this interview Juliette discusses the power of using words in architecture to bring our work to life for our clients and colleagues. Juliette explains to importance of telling stories, to cultivate company culture, develop powerful and meaning marketing collateral and generate company values and mission statements.
In this episode you will learn :
- The key ingredients to writing a practice profile
- Words and phrases every architect should avoid using on their website
- How the right words can attract the right client
Today's Resources: https://www.architypal.co.uk